Luxury and craftsmanship converged in a breathtaking debut as Ukrainian fashion brand L’SHIYAN took the stage at Ukrainian Fashion Week FW25/26. The brand, founded by Olena Shiyan, captivated the audience with its new collection, SHI’, a poetic ode to femininity, heritage, and modern elegance.
A Vision Born from Dreams
The SHI’ collection is more than just a line of garments; it is the realization of a childhood dream. Inspired by the imagination of a young girl sketching floral-embroidered gowns, L’SHIYAN brings this vision to life through masterful craftsmanship and exquisite detailing. Each piece is adorned with hand-stitched silk ribbon embroidery, ethereal sheer silhouettes, and bespoke leather accessories, making every garment a unique work of art. The collection embodies the delicate balance between tradition and modernity, seamlessly blending intricate handwork with contemporary aesthetics.
A Blooming Symbol of Identity
At the heart of the collection lies a powerful motif — the flower. More than just a decorative element, it symbolizes the essence of the brand’s DNA. From embroidered petals to sculptural appliqués, floral designs breathe life into each ensemble, telling stories of grace and transformation.
“For us, flowers are not just another trend; they are part of our history, our identity. Each petal and each print serve as a reminder that nature is the greatest source of inspiration”, shares Olena Shiyan, founder and creative director of L’SHIYAN. “With SHI’, we return to our roots, crafting a collection that embodies tranquility, luxury, and effortless beauty.”
An Expression of Timeless Femininity
The collection’s interplay of textures and materials further enhances its depth. Transparent fabrics evoke a sense of ethereal delicacy, while structured leather elements add a touch of boldness, creating a compelling contrast between softness and strength. The fusion of past and present is evident in every silhouette, celebrating the artistry of traditional techniques while embracing a forward-thinking approach to fashion.
Each design is more than an outfit — it is an experience, an emotional journey woven into fabric and form. The attention to detail in the embroidery, the choice of color palettes, and the meticulous tailoring elevate SHI’ into the realm of wearable art, allowing every woman to feel unique, empowered, and deeply connected to the beauty of craftsmanship.
A Grand Debut on the Global Stage
L’SHIYAN’s debuting showcase at UFW FW25/26 introduced the brand to a wider audience and positioned it as a rising force in the luxury fashion industry. The collection’s harmonious blend of heritage and innovation resonated with fashion connoisseurs, solidifying its place among the most anticipated names in Ukrainian haute couture.
“As a designer, participating in Ukrainian Fashion Week was a dream that came true. The UFW is the ultimate platform that allows brands to step into the grand world of fashion, push beyond their previous achievements, and make a resounding statement in Ukraine and globally. The UFW offers invaluable networking opportunities with industry professionals. I am proud to have realized this dream and showcased our collection at such a high level. I believe this is just the beginning — there is much more to come for our brand”, says Olena Shiyan.
As the final model graced the runway, adorned in a masterpiece of sheer silk and delicate embroidery, it became evident — L’SHIYAN is not just a brand; it is a movement, a celebration of femininity, artistry, and enduring elegance.