LVMH Announces $100M Partnership with Formula 1 Starting in 2025

LVMH has revealed a landmark partnership with Formula 1, valued at around $100 million per year, set to begin in 2025. The collaboration will feature iconic brands like Louis Vuitton, Moët Hennessy, and TAG Heuer.

Bernard Arnault, Chairman and CEO of LVMH, remarked, “In motorsport as in fashion, watchmaking, or wines and spirits, every detail counts on the path to success.”

The partnership highlights LVMH’s focus on excellence and innovation, aligning its luxury brands with Formula 1’s global prestige and performance-driven image.