The Legacy of Petrossian: A Century of Caviar Excellence

The tale of Petrossian caviar is a journey through time, spanning from the shores of the Caspian Sea in late 19th century Eastern Europe to the vibrant Paris of the 1920s and the contemporary world. This iconic brand embodies a legacy of cutting-edge expertise, exceptional quality, and a relentless spirit of innovation. Why we would like to tell you about it? It is a must-have on your Christmas table this season, but here is some history.

The Best Choice for Christmas Celebration

The Art and Science of Caviar Production

In the effervescent Paris of the 1920s, Petrossian caviar swiftly became a legend. Once a fish reserved for czars, kings, and even today, the Queen of England, the sturgeon, with its unique prehistoric appearance and no natural predators, holds a royal privilege in its fishing. However, turning sturgeon into exquisite caviar requires an artisanal skill akin to crafting a Hermès bag.

Petrossian’s involvement spans the entire caviar production process, from sturgeon farming to the refinement of the harvest. Farms are meticulously selected based on quality criteria, accompanying the sturgeon to maturity, a process taking over eight years. Becoming a skilled caviarologist demands more than a decade of training. The sublime transformation of caviar engages all senses, much like appreciating an exceptional wine – taste, touch, smell, and sight. In the boutique, even novice caviar enthusiasts receive expert advice.

Coffret Caviar Vintage – one of the gift options offered for holidays

Diversification Beyond Caviar

Built on this expertise, Petrossian has diversified its offerings. The company has expanded beyond caviar with a robust American branch, retail and B2B commerce, and an extensive and inventive catalog for significant mail-order sales. Smoking salmon since the 1930s, Petrossian has developed a range of luxury products around caviar, crab, smoked fish, and foie gras, with unique and sometimes ancient-inspired recipes like the 1835 pressed caviar.

Petrossian cultivates strong relationships with chefs who understand their approach. Collaborations with establishments like Maison Pic and Troisgros span generations, and direct exchanges with chefs like Michel Guérard exemplify the brand’s commitment to understanding and meeting the unique preferences of each collaborator.

Fresh Truffles on menu

Family Affair

The dynamics within the Petrossian family involve a co-management approach, with Armen, Alexandre, and Mikaël contributing their strengths. Armen, leading the company since 1980, is hailed for his intuitive approach and visionary product launches. Mikaël, as the recent President and CEO, emphasizes creativity as part of his DNA, ensuring the brand’s continuity and commitment to innovation.

Working within a family framework is described as intuitive and autonomous by Mikaël. The absence of external oversight allows them the freedom to decide on products, packaging, and other aspects. Despite occasional differences in opinions, the collective spirit within the company defines its journey, resonating with the essence of the brand.

Potatoes with caviar

The Petrossian Promise

While the excellence of product quality, customer attention, and a commitment to innovation remain unwavering, Petrossian acknowledges a shift in communication strategy. The company, known for its discretion on caviar provenance, now responds to customer demand for transparency. Petrossian’s caviar is sourced globally, emphasizing the richness derived from diversity.

In the world of caviar, where each delicate pearl tells a story, Petrossian’s century-long journey reflects a commitment to craftsmanship, innovation, and the enduring spirit of a family dedicated to the pursuit of culinary excellence.

Smoked Salmon with truffles