Ukrainian Fashion Film Festival in Cannes: Culture That Shapes National Identity

Within the framework of the 78th Cannes International Film Festival, the third charitable Ukrainian Fashion Film Festival will take place.

On May 18, 2025, in the city of Cannes (France), at the historic Villa Domergue, the third edition of the Ukrainian Fashion Film Festival (UFFF) will be held — a charitable evening dedicated to Ukrainian culture, beauty, and fashion as part of the 78th Cannes International Film Festival.

The festival brings together the most influential figures from the global film industry, diplomacy, arts, and fashion. At the same time, UFFF carries out a profound humanitarian mission — to present Ukraine to the world through its culture, telling the country’s story in a language understood by all: through fashion, gastronomy, music, art, cinema, and the living stories of our people.

UFFF is about culture that shapes the identity of a nation and cannot be destroyed. That is why we showcase it in the heart of the global creative elite — in Cannes.

This year, the festival will present a unique large-scale fashion performance: from the princely era to the present day. We will demonstrate how the genetic code of the Ukrainian nation has endured through the centuries and found its reflection in contemporary design. It will be a distinct vision of the formation of the Ukrainian fashion industry, which has become the voice of strength, freedom, and style.

Festival Program:

• Fashion Show: presentations by Ukrainian designers and brands — from the princely era to the present, illustrating how the evolution of Ukrainian fashion embodies the national identity;
• Art Zone: exhibition of contemporary Ukrainian art;
• Cinema Presentation: a curated selection of Ukrainian short films;
• Gastronomy Area: original interpretations of traditional Ukrainian cuisine and a tasting of local wines;
• Music Program: performances by leading Ukrainian artists;
• Charity Auction: fundraising for ambulances for the Armed Forces of Ukraine.

Featured Performances:

• Headliners of the evening: MONATIK, Kalush Orchestra,
• Special performances: Gelya Zozulya, Yevhen Khmara, and other musical acts.

Companies presenting the development of Ukraine’s film industry:

• The “Union of Entrepreneurs of the Television and Film Industry” Public Organization,
• The “Ukrainian Producers Hub” Production Center.

Evening Hosts:

Television couple Yuriy Horbunov and Kateryna Osadcha.

Festival Guests:

• Representatives of the Hollywood film industry (actors, directors, producers),
• French politicians,
• Representatives of the Cannes City Hall and local authorities,
• International media, fashion influencers, diplomats, and the business elite.

Organizer of UFFF:

Olha Husueva and the FashionTV in Ukraine team.
The festival is held with the support of:

• The City Hall of Cannes,
• “Association France Ukraine – Idées sans frontière Côte d’Azur”,
• And the informational support of the Ministry of Culture and Strategic Communications of Ukraine.

The Ukrainian Fashion Film Festival is a place where culture triumphs, inspires, and unites.