Victoria Beckham Beauty Presents an Immersive Pop-Up Experience to Discover Its New Fragrance

Victoria Beckham always strives for perfection, whether it’s fashion shows or new launches from her successful beauty line. Recently, she introduced her new fragrance 21:50 Rêverie and is now offering fans a unique opportunity to get closer to it.

An exciting installation from Victoria Beckham Beauty has opened in New York City, providing visitors with a “transformative journey to the aromatic jungles of Java.” This event recreates the romantic atmosphere of an outdoor dinner that Beckham had with her husband in 2001, where they enjoyed the views of rice fields and vanilla vines in Indonesia. At the moment the clock struck 21:50, the landscape was illuminated by thousands of candles. The installation features a large perfume bottle, sound effects, and the chance to immerse oneself in the key notes: gourmand vanilla, fresh cedar, and earthy tonka bean.

“This is a meditative experience that allows each visitor to activate their senses and feel their own moment of Rêverie,” Beckham shares. Guests can also leave their notes at the installation and receive a complimentary sample of the fragrance while supplies last.

Don’t miss the chance to visit this unique event at the High Line in New York City (entrance at 14th Street near 10th Avenue). The Sensory Immersion 21:50 Rêverie will run until October 24 from 7:00 a.m. to 10:00 p.m. local time.