Andrew Bakewell: Building a New Global Category in Combat Sports

In an industry where tradition has long defined the rules, new formats are beginning to reshape the landscape. One of the most notable is bare-knuckle boxing—and in the UK, Andrew Bakewell, President of BKFC UK, is playing a key role in its evolution.

Bakewell is more than an executive; he is a strategist who bridges sporting discipline with business thinking. His approach is built on three pillars: structured development, long-term value, and the creation of a product capable of competing on a global stage. Under his leadership, BKFC UK is not only growing domestically but also contributing to a broader transformation within the combat sports industry.

What is driving the global rise of bare-knuckle boxing?

At its core, it comes down to authenticity. Modern audiences are increasingly drawn to raw, unscripted sport—and bare-knuckle delivers exactly that. It’s fast, intense, and there is real jeopardy in every exchange. Combined with strong promotion, global streaming platforms, and crossover appeal, it creates a product that resonates with both traditional fight fans and a new generation of viewers.

Conor McGregor, Steven Wiggans, Andrew Bakewell

How does it differ from traditional boxing?

The key difference is urgency. There is far less room for error, and everything happens at a faster pace. For fighters, it demands precision and composure. For fans, it creates a more immediate and engaging experience where every second matters.

What is your vision for BKFC UK?

Our goal is to build a credible platform for elite fighters while properly developing the next generation. This includes consistent events, the creation of strong local stars, and positioning the UK as a key market within BKFC’s global expansion strategy.

What are the key challenges?

Perception remains the biggest challenge. Bare-knuckle boxing still carries certain misconceptions. A significant part of our role is education—once people understand the structure, governance, and professionalism behind the sport, their perspective changes quickly.

How do you balance sport and entertainment?

They go hand in hand. The sport must remain authentic—this is non-negotiable. However, presentation and storytelling are essential for scaling audience engagement.

How important is personal branding for fighters today?

It is critical. Fighters today are not just athletes—they are brands. Those who connect with audiences unlock greater opportunities. That said, performance always comes first.

Darren Till, Andrew Bakewell

How do you address safety concerns and criticism?

Safety is always the priority. There are strict medical protocols and governance in place. While the sport may appear raw, the operational framework behind it is highly professional and carefully managed.

Is this redefining combat sports or creating a new category?

It is both. Bare-knuckle respects the roots of combat sports while presenting them in a modern, globally scalable format.

What drew you into combat sports?

Discipline and mindset. This is an environment that demands resilience at a level rarely found elsewhere. The business side evolved naturally from that foundation.

Andrew Bakewell, Big Joe Egan

Was there a defining moment in your career?

It has been more of a process than a single moment. However, stepping into a leadership role within BKFC UK was a key turning point.

What is your long-term vision?

Globally, the ambition is for BKFC to become one of the leading brands in combat sports. In the UK, the focus is on sustainable growth, stronger talent development, and deeper market presence.

What role do partnerships play?

As the sport grows, so do the opportunities. We focus on aligning with partners who bring real value and strengthen the brand.

What advice would you give to young fighters and entrepreneurs?

Stay disciplined, stay consistent, and think long-term. This is both a sport and a business.

What does success mean to you today?

Building something that lasts—creating opportunities for fighters and establishing a structure that continues to grow beyond any one individual.