Elie Saab, the renowned luxury label founded by the Lebanese designer Elie Saab in 1982 in Beirut, has recently expanded its global presence with the opening of its first permanent boutique in Monaco.
Located on Avenue Princesse Alice at One Monte-Carlo, the 300-square-meter store spans two levels and offers a wide range of exquisite fashion items, including ready-to-wear collections, accessories, and fragrances on the first level, while the lower level is dedicated to the brand’s iconic eveningwear.
ELIE SAAB continues to expand its universe, opening its first permanent boutique in the picturesque Principality of Monaco. Exquisitely designed and singularly furnished by ELIE SAAB Maison offering a truly immersive experience.#ELIESAAB #ELIESAABMONACO pic.twitter.com/p95xXuULg9
— ELIE SAAB (@ElieSaabWorld) July 14, 2023
The boutique’s design exudes elegance and sophistication, in line with the brand’s aesthetic. Subtle accents of warm copper and plush white textures create an immersive and luxurious shopping experience for visitors. The space is tastefully furnished with pieces from the Elie Saab Maison collection, drawing from the brand’s iconic furniture collections.
Elie Saab Jr., the CEO of the fashion house, expressed his excitement about the new flagship boutique, stating,
“Opening a flagship on the French Riviera reinforces our lifestyle brand and allows us to connect with our cosmopolitan clientele no matter where they are in the world. As a luxury destination, this new boutique in Monte-Carlo enables us to introduce our unparalleled brand experience to both local and seasonal customers, furthering our strategic international expansion.”
Situated in the heart of Monte-Carlo, the boutique finds itself in one of Monaco’s most sought-after areas, adjacent to the famous Casino Square, and close to other prestigious landmarks like the Hotel de Paris and the Hotel Hermitage. The glamorous Monegasque enclave is perched along the stunning French Riviera and in proximity to the well-heeled French resorts of Nice, Cannes, and Saint Tropez, as well as the North-West Italian border.
Elie Saab Jr. expressed admiration for the development of Monaco, stating,
“All luxury fashion houses dream of having a presence in Monaco.”
With its cosmopolitan and affluent clientele, Monaco serves as the perfect location for the brand’s latest boutique, further solidifying its position as a global luxury label.
Elie Saab’s distinct charm lies in its ability to blend elements of both the East and the West. The brand began its journey in haute couture and has since expanded its portfolio to include exceptional ready-to-wear collections, all crafted with the same exquisite savoir-faire. The Monaco boutique will feature an exquisite range of daytime wear, eveningwear, accessories, and fragrances, catering to the discerning fashionistas of the Principality.
The Monaco boutique is the latest addition to Elie Saab’s impressive roster of flagship stores around the world. Prior to this, the brand unveiled a new flagship store in the Middle East, marking its third boutique in the Gulf region in just a year. Apart from Monaco, Elie Saab already has flagship stores in renowned fashion capitals like Paris, Beirut, New York, London, and Milan.
The opening of this boutique in Monaco showcases the brand’s dedication to strategic international expansion and its commitment to providing its clientele with a truly unforgettable luxury experience.
“We are excited to connect with our cosmopolitan clientele wherever they are in the world.” – Elie Saab Jr.
Elie Saab’s inaugural boutique in Monaco represents an exciting chapter in the brand’s global journey. With its elegant design, curated collections, and prime location in Monte-Carlo, this new boutique is set to become a must-visit destination for fashion enthusiasts and connoisseurs of luxury. As Elie Saab Jr. aptly puts it, this expansion allows them to connect with their cosmopolitan clientele, bringing the inimitable Elie Saab brand experience to a discerning local and seasonal audience while continuing their strategic growth on the international stage. Monaco can now relish in the elegance and sophistication that Elie Saab epitomizes, blending Oriental and Occidental influences harmoniously in each exquisite creation.