Text by: Marina Slobodyanik
British boxing promotion company BOXXER, led by promoter Ben Shalom, has initiated legal proceedings against UFC, its parent company Zuffa, and UFC President Dana White. The dispute centers on alleged breaches of contractual obligations involving several boxers competing in the United Kingdom.
According to published reports, BOXXER is seeking court intervention to prevent fighters Chris Billam-Smith and Sam Hickey from participating in Zuffa-backed boxing projects. Representatives of the British promotion argue that the athletes remain subject to existing agreements that grant BOXXER exclusive promotional and media rights within the UK market.
Particular attention in the lawsuit is focused on Jack Massey, who is scheduled to face Cheavon Clarke at a boxing event organized by Zuffa. BOXXER claims that Massey is still contractually obligated to compete in at least one more bout under its promotional banner. As a result, the company is seeking legal measures to prevent the fight from proceeding.
Television and broadcasting rights have also become a key element of the dispute. BOXXER previously partnered with Sky Sports and held exclusive rights to broadcast a number of boxing events. The company argues that new arrangements involving fighters, event organizers, and broadcasters could potentially infringe upon existing commercial agreements.

The conflict may have significant implications for the development of Zuffa’s emerging boxing venture. Should the court rule in BOXXER’s favor, the participation of certain fighters and the staging of future events could be placed at risk. Conversely, a victory for UFC and Zuffa could establish an important precedent, reinforcing the ability of new promoters to recruit British boxers without restrictions tied to previous promotional relationships.
At present, neither the court nor the parties involved have issued any final statements regarding the merits of the case. Nevertheless, the legal battle has already attracted considerable attention throughout the global boxing industry, as its outcome could influence the future of promotional contracts, athlete representation, and media rights in professional boxing.
As competition intensifies within the combat sports sector, this case is emerging as one of the most closely watched legal disputes in modern boxing, with potential ramifications extending far beyond the United Kingdom.