Loro Piana Unveils New Luxury Store in Dubai Mall

Loro Piana, the renowned Italian luxury brand, is taking its retail experience to new heights with the launch of a sophisticated new store concept at Dubai Mall. After an extensive renovation that doubled its size to nearly 6,700 square feet over two floors, the flagship store is now ready to provide an unparalleled luxury shopping experience.

A Blend of Elegance and Modernity

The reopening of the Dubai Mall store is a significant moment for Loro Piana, as it pays homage to its valued clients by offering a perfect blend of traditional elegance and contemporary design. The CEO, Damien Bertrand, expresses his excitement, stating,

“An homage to our dear clients, offering an exquisite blend of traditional elegance and contemporary design and inviting customers to explore an unparalleled luxury shopping experience thanks to the first Loro Piana VIP salons that will be inaugurated here in Dubai for the first time in our history.”

Luxurious Facade Inspired by Loro Piana Fabrics

The facade of the Dubai Mall store draws inspiration from the soft and wavy texture of Loro Piana fabrics. Designed by architects Jun Aoki and Yoshihiko Takeuchi, the facade features handmade terracotta ceramic tiles from Italy. These glazed tiles showcase the brand’s signature kummel color in a degradé pattern, creating a captivating visual appeal.

Facade of Loro Piana Store at Dubai Mall

Sophistication Meets Comfort

The interior of the store reflects Loro Piana’s legacy through the use of natural materials, a warm color palette, and signature oak wood with Carabottino details. The rich and textured surfaces, along with the luxurious fabrics used for upholstery, further enhance the inviting atmosphere. While the design exudes sophistication, it doesn’t compromise on comfort and functionality, making it an ideal space for customers to linger and explore.

VIP Treatment and Exclusive Offerings

The first floor is exclusively dedicated to VIP clients, accessible through private appointments and a private entrance. It features exclusive and dedicated salons, showcasing a unique Dubai Mall capsule collection specially curated for this unit. The upper floor houses two private rooms inspired by the Wunderkammer concept, adorned with refined wood boiserie, champagne metal details, and fine silk paneling by Loro Piana Interiors. The handcrafted and luxurious furnishings, including sofas and armchairs, exude opulence.

Inside the Store of Loro Piana at Dubai Mall

Distinct Sections for Men and Women

On the ground floor, customers are welcomed with personalized assistance. The store layout is thoughtfully designed with separate areas for women’s and men’s collections. Accessories take center stage, displayed on a central wall, while individual sections cater to shoes and ready-to-wear for both genders. Each product display is meticulously designed, featuring materials from the natural world, such as signature Carabottino-treated oak wood and marble in shades of kummel.

Celebrating a Milestone

In celebration of the store’s opening and the brand’s arrival in the region, Loro Piana presented a unique installation called The Gift of Kings, dedicated to the world’s most beautiful wool. The installation pays tribute to the brand’s commitment to craftsmanship and exquisite materials, a tradition that has been upheld throughout its remarkable 100-year journey.

Loro Piana’s revamped Dubai Mall store promises an unforgettable shopping experience where luxury and comfort intertwine, making it an enticing destination for connoisseurs of fine fashion.

Inside the Store of Loro Piana at Dubai Mall